Taking its name from the origin year of BIRKENSTOCK's tradition in shoemaking, 1774 is an exclusive line that showcases creative collaboration. 1774 unites BIRKENSTOCK's expertise, quality and storied craftsmanship with like-minded brands who share a mutual passion for design and the creative process.

Every 1774 product is made in our German workshops from specially sourced materials, a high content of which is derived from natural resources. Our production techniques draw upon cutting-edge innovation, and all our materials and products are rigorously tested to ensure the best quality possible.

Built upon BIRKENSTOCK's design legacy, each creative collaboration starts with the signature moulded footbed and is made entirely at specialist factories, reimagined through an artistic lens in custom palettes, fabrics and finishes which embody each designer's DNA. Located in Paris, 1774's showroom and headquarters serves as a hub to connect with global creative talent and push the boundaries of a true heritage icon.