2013
The year 2013 is characterised by one of the biggest changes in company history: Birkenstock becomes a corporation. The traditional company successfully implements the change from a loose group of 38 individual companies into a group with three business areas (production, sales, and services).
The group is in the hands of a management team, which for the first time does not come from the circle of the family: Oliver Reichert and Markus Bensberg jointly control the activities of the Birkenstock Group - a novelty in the company's 240-year history.